Fighting the Spread of Fake News.
Fake news has had a clear meaning all over the world and has played major roles in hoaxing and deception of people. After several attempts to define “fake news” and where it fits among the larger schema of media, Fake news is fast becoming an epidemic and as a public relations organization, it scares the grounds of our works. People are depending more on social media to get information than before. A high number of people actively use social media. Is all news on social media accurate and objective? Hardly. There are some people who use social media and blogs to create and spread fake news as those media have enormous power to spread fake news based on algorithms. Social media algorithms tend to show the most – viewed or engaged content first without checking whether it is true, false or fabricated.
As fake news can’t be avoided completely and it is necessary to be able to spot them. It not accurate to assume anything sent to you via messaging app or social media site is true, simply because a friend has shared it or because it claims to be from an official source. Fake news is started for a variety of reasons – from political or commercial gain to cybercrime or pushing outlandish conspiracy. Misinformation like this could also cost people their lives. It very necessary to be alert to potentially fake news and stories that could prove crucial.
Avoiding potentially fake news
1. Pause. Don’t let your emotions take over.
2. Take a glance through comments. Has someone replied with a fact check?
3. Do a quick search. In the search bar, turn the claim you’re checking into a question. Look for credible sources in the result.
4. Ask for the source. Reply to the person who shared the post, asking for the original source or for other evidence supporting the claim. Raising this where others can see it lets them know that the claim is questionable.